Effortless digital experiences.
For everyone.

Improve your ROI by increasing conversion rate

Getting people to your website is only half the battle—the real challenge is getting them to take action. If visitors are dropping off before converting, something’s not working.

Through data-driven analysis, I pinpoint what’s causing friction—whether it’s unclear messaging, confusing navigation, slow load times, or design elements that aren’t doing their job. I review analytics and user behavior to suggest targeted improvements that will increase engagement with measurable results.

The result? Higher conversion rates, better ROI, and a more effective website. If you’re investing in paid traffic, optimization will help reduce your ad spend. When users find what they need effortlessly, they’re more likely to take the actions that matter to your business.

User Experience Design

An effective website or product doesn’t just look good. The key to a seamless user experience is understanding what your users actually need. If you don’t know what’s working (or what’s frustrating them), you’re literally spending money guessing.

UX research explores how real people interact with your website or digital product, so that we can find opportunities to improve usability, engagement, and satisfaction.

I combine qualitative insights (like user interviews) with quantitative data (like heatmaps and analytics) to build a clear picture of user needs and business goals.

The result? A roadmap for creating seamless, intuitive experiences that not only delight users but also drive business success. Whether you’re launching something new or refining an existing product, UX research will deliver a strategy backed by a solid decision making process.

Digital Interface Design (Website Design/Product Design)

Anyone can design a website—but that doesn’t mean they should. Good design is good business, and a well-designed website will pay for itself.

Your website works 24/7. If it clearly communicates what you do/offer and makes it easy for users to take action, it becomes a powerful asset—not just another digital brochure.

I design conversion-focused interfaces that remove friction and build trust. We begin with wireframes and prototypes that focus on content and user tasks first—before aligning with your brand and existing visual identity.

Throughout the process, we also consider important factors like SEO, marketing strategies, developer needs and cost, ensuring that design decisions work seamlessly with your digital strategy and technical requirements.

Through thoughtful UI design, prototyping, and user-centered iteration, I create interfaces that are visually appealing, intuitive, and efficient.

Confidently make data-backed decisions

Your users hold the answers—if you know where to look. User testing helps you to move beyond assumptions and make informed decisions, based on user feedback and business goals.

We might utilise usability tests, conversion testing and visual design testing, along with a deep dive into your analytics to discover usability issues, friction points, and patterns in user behavior.

Whether you need to validate a new feature, improve conversions, or reduce support queries, testing provides clear direction on what needs to change and why.

With real insights from real users, you can make meaningful improvements that reduce frustration, build trust, and enhance the overall experience.

Website Audit / Heuristic Evaluation

Is your website working as hard as it should be? A website audit uncovers usability issues, accessibility gaps, and conversion roadblocks that could be costing you users, leads, or sales.

The Website Audit comes in two options:

WordPress Site Audit

A 60-point check covering performance, search engine optimization (SEO), security, accessibility, and user experience. Using a mix of AI-powered insights and expert analysis, I’ll pinpoint technical and strategic improvements to help your site run more efficiently.

UX Website Review (Heuristic Evaluation)

A deep dive into your site from a user’s perspective, analyzing navigation, content, and overall experience. With the support of AI-driven behavior analysis and usability testing tools, we identify patterns and pain points that might not be immediately obvious—helping you prioritize changes that increase engagement and conversions.

Read: What is a Heuristic Evaluation and when is it a good idea? 

Whether you’re planning a full redesign or optimizing what you have, an audit gives you the insights and direction to move forward with confidence—backed by data, AI, and human expertise.

Ongoing improvement

Launching a new website or digital product is just the beginning. Real-world users behave differently than expected, and small usability issues can quickly turn into big frustrations. Post-launch testing ensures your new experience performs as intended—helping you catch problems early, measure engagement, and refine the experience based on real user data.

I combine analytics, user testing, and feedback loops to identify friction points, unexpected drop-offs, and areas for improvement. But the real advantage isn’t just fixing issues—it’s continuous iteration. Instead of waiting years for a costly redesign, ongoing refinements spread the investment over time, keeping your site fresh, optimized, and aligned with user needs.

By shifting from a capital expense (big, infrequent rebuilds) to an operational expense (smaller, ongoing improvements), you reduce risk, improve agility, and ensure your digital experience remains competitive—without the disruption of a full overhaul.

Support for in-house teams and freelancers

Great UX isn’t just about the final product—it’s about building the right mindset and skills within your team.

I offer tailored workshops, hands-on training, and ongoing mentoring to help teams level up their UX knowledge, improve collaboration, and integrate user-centered thinking into their workflow.

Whether it’s learning how to conduct user research, refining your design process, or making sense of analytics, I provide practical, real-world guidance that helps teams design better experiences with confidence.

From one-off training sessions to long-term mentoring, I help businesses and freelancers build the skills they need to create more intuitive, user-friendly digital products.

Website support & training

I offer ongoing support via a Website Maintenance & Security Plan, as well as individual support and consultations to help you make great decisions to support your marketing strategy.

I also offer one-to-one and group training, so you and your team can continue to get the most from your website, managing what you need to in-house with maximum efficiency.

WordPress Website Support Plans