If you’re tracking visitors on your website (and you probably should be), it’s highly likely you’re using Google’s Universal Analytics, which will cease mid-2023. Why …
Goodbye Universal Analytics, hello Google Analytics 4 Read It
Pause. Let’s just take a moment to acknowledge your success and say ‘yay you’. Collaborating on a website redesign takes time, effort and a whole …
Customer Journey Mapping is a tool used to define, then visualise the path a user takes as they engage with your organisation, product or service. …
What is a User Persona? Definition: User Persona is a hypothetical archetype of an actual user profile according to their expectations, needs, goals, and observed …
This post was originally written for BoagWorld.com One of the first steps towards creating a human-centered website is to conduct a User Experience (UX) workshop …
How to conduct a UX Workshop before a website redesign. Read It
If someone signs up for your newsletter, or completes any of the forms on your website for that matter, it’s a good practice to redirect …
How to set up a simple email automation sequence in MailChimp. Read It
UX Design: A definition I think it’s fair to say that a true definition of UX Design is still in the making. Here’s one of …
I have seen a couple of rants on LinkedIn recently from fellow digital agencies or freelancers who have been approached by business owners in need …
Buyer beware – Don’t buy a website before you read this. Read It
Whether you’re rebuilding, tweaking or starting from scratch, you may be wondering how to work out what to write about on your website? In theory, …
How do you know what to write about on your website? Read It
It’s your worst nightmare. All of a sudden, the phone stops ringing, but you don’t know why. Then you realise, it’s not that your customers …
Writing website content sounds easy enough. So easy that many of our clients try to write it themselves. And why not? It’s quite possible that …
Whether your website is relatively new or its a 90’s throwback, it’s good to review it periodically and check that you’re not missing out on …
I could spend a week telling you all about the wonders of Google Analytics, but this is a beginners guide to Google Analytics. If big …
Let start with some cold hard facts about website speed. According to Microsoft Bing, an additional two second delay in page load time reduces user …
What is hosting? Hosting is where your website lives on the internet. It’s like you rent a bit of space (on a server) and then …
So, you built yourself a shiny new website, sat back, popped some bubbly and congratulated yourself on crossing something else off your to-do list. You …
What is SSL? In simple terms, an SSL certificate will add an extra layer of security to your site, encrypting any data that is transferred …
If you’re reading this article, I’m assuming you’ve already claimed your business on Google. If that’s not the case, or you don’t know what Google …
What is a Google My Business Page? First things first, what is a Google My Business Page and what can it do for your business? …
There are so many ways to connect with people online, we’re starting to wonder if we even need a professionally designed website anymore. I’m often …
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