Your website in the age of AI: What you need to know
If you’re wondering whether you still need a website now AI is on the scene, then the answer is probably yes. It’s almost like digital
Your website in the age of AI: What you need to know Read It
Filter posts by category
Business
What kind of design system does your organization need?
A clear way to decide whether your brand guidelines need digital brand adaptation, a component library, or a full design system. What are design systems,
What kind of design system does your organization need? Read It
Why your Brand Guide doesn’t work for digital products (and what to do about it).
Your brand guidelines are immaculate — the culmination of many months of work. The PDF is a thing of beauty. Every colour is precisely specified,
Why your Brand Guide doesn’t work for digital products (and what to do about it). Read It
Why your invitation to tender sucks (and how to fix it)
As a UX Consultant, I research, design and deliver accessible websites and digital products that support user needs and the goals of organisations. I’m sticking
Why your invitation to tender sucks (and how to fix it) Read It
Why do website projects go off the rails?
And how to keep them on-track! We’ve all heard horror stories about web projects going months over time and over budget. What starts as an
Why do website projects go off the rails? Read It
The Essential Guide to UX Writing: From confusion to conversion
Just as a good UI (user interface) design will help you to connect with your users, represent your brand, and inform your audience, UX writing
The Essential Guide to UX Writing: From confusion to conversion Read It
Mrs Watson Vs AusPost | When Digital Transformation Leaves Users Behind.
Okay, maybe that’s a bit dramatic. What I’m about to share isn’t as scandalous as The Post Office vs. Mr. Bates fiasco. (A massive UK
Mrs Watson Vs AusPost | When Digital Transformation Leaves Users Behind. Read It
You just launched your website, now what?
Pause. Let’s just take a moment to acknowledge your success and say ‘yay you’. Collaborating on a website redesign takes time, effort and a whole
You just launched your website, now what? Read It
Goodbye Universal Analytics, hello Google Analytics 4
If you’re tracking visitors on your website (and you probably should be), it’s highly likely you’re using Google’s Universal Analytics, which will cease mid-2023. Why
Goodbye Universal Analytics, hello Google Analytics 4 Read It
Customer Journey Maps – The what, why, when and how
Customer Journey Mapping is a tool used to define, then visualise the path a user takes as they engage with your organisation, product or service.
Customer Journey Maps – The what, why, when and how Read It
Creating User Personas prior to a website redesign.
What is a User Persona? Definition: User Persona is a hypothetical archetype of an actual user profile according to their expectations, needs, goals, and observed
Creating User Personas prior to a website redesign. Read It
How to conduct a UX Workshop before a website redesign.
This post was originally written for BoagWorld.com One of the first steps towards creating a human-centered website is to conduct a User Experience (UX) workshop
How to conduct a UX Workshop before a website redesign. Read It
How to set up a simple email automation sequence in MailChimp.
If someone signs up for your newsletter, or completes any of the forms on your website for that matter, it’s a good practice to redirect
How to set up a simple email automation sequence in MailChimp. Read It
What is UX design and why should I care?
UX Design: A definition I think it’s fair to say that a true definition of UX Design is still in the making. Here’s one of
What is UX design and why should I care? Read It
Buyer beware – Don’t buy a website before you read this.
I have seen a couple of rants on LinkedIn recently from fellow digital agencies or freelancers who have been approached by business owners in need
Buyer beware – Don’t buy a website before you read this. Read It
How do you know what to write about on your website?
Whether you’re rebuilding, tweaking or starting from scratch, you may be wondering how to work out what to write about on your website? In theory,
How do you know what to write about on your website? Read It
How to stop your WordPress site getting hacked.
It’s your worst nightmare. All of a sudden, the phone stops ringing, but you don’t know why. Then you realise, it’s not that your customers
How to stop your WordPress site getting hacked. Read It
Writing website content for SEO
Writing website content sounds easy enough. So easy that many of our clients try to write it themselves. And why not? It’s quite possible that
Writing website content for SEO Read It
Are these website mistakes costing your business?
Whether your website is relatively new or its a 90’s throwback, it’s good to review it periodically and check that you’re not missing out on
Are these website mistakes costing your business? Read It
A beginners guide to Google Analytics
I could spend a week telling you all about the wonders of Google Analytics, but this is a beginners guide to Google Analytics. If big
A beginners guide to Google Analytics Read It
How will Facebooks recent announcement affect your business?
What happened to Facebook? It seems Facebook have realised they have gone too far. Having moved steadily away from showing posts from your friends and
How will Facebooks recent announcement affect your business? Read It
How to speed up your WordPress website
Let start with some cold hard facts about website speed. According to Microsoft Bing, an additional two second delay in page load time reduces user
How to speed up your WordPress website Read It
How to make and install a Facebook Pixel
A Facebook pixel is a snippet of code that, when placed on your website, will help you track and measure how well your facebook ads
How to make and install a Facebook Pixel Read It
WordPress Hosting
What is hosting? Hosting is where your website lives on the internet. It’s like you rent a bit of space (on a server) and then