Customer Journey Maps – The what, why, when and how
Customer Journey Mapping is a tool used to define, then visualise the path a user takes as they engage with your organisation, product or service. …
Website Content
What kind of imagery should I use on my website?
Be it the words on the page or visual elements, content is still king. In this article, we will help you reconsider the visual elements …
How to do a card sorting exercise
This post was written for BoagWorld.com Card sorting is an invaluable tool in deciding site structure and visual hierarchy. In this post, we explore how to do …
Creating websites for older people
I was recently asked to design a website for an older-than-usual audience. Now, like many others, my 72-year-old father researches his handyman projects on YouTube …
How to write the perfect about page
Why is an about page so important? Your about page is your chance to shine, to talk about you (which you should most definitely avoid …
A beginners guide to Google Analytics
I could spend a week telling you all about the wonders of Google Analytics, but this is a beginners guide to Google Analytics. If big …
What is cornerstone content?
If you regularly add fresh content to your website (as all good website owners should..), you may have got to thinking about cornerstone content. So, …
Which pages do I need on my website?
Good question, and one that I get asked a lot by SME’s, so much so that here’s a little post about the standard pages every …