It’s the people, the process—and the missing pieces. We’ve all heard horror stories about web projects going months over time and over budget. What starts […]
Why do website projects go off the rails? It’s rarely just the tech… Read It
Just as a good UI (user interface) design will help you to connect with your users, represent your brand, and inform your audience, UX writing
The Essential Guide to UX Writing: From confusion to conversion Read It
What is alt-text? Alt-text is short for ‘alternative text’. The ‘alternative’ part is referring to what happens when someone can’t see your image for some
How to get to know your customers (users) before you redesign your website. When I start working with a new client and I talk about
In a world where information overload is a real problem, how can your organisation cut through? How can we help people learn about what you
Cognitive load: How do you avoid information overload on your website? Read It
It’s estimated that 1 in 5 Australians have a disability, so by not considering accessibility measures on your website / in digital products, you could
Inclusive Design & Website Accessibility – 5 easy fixes Read It
Customer Journey Mapping is a tool used to define, then visualise the path a user takes as they engage with your organisation, product or service.
Customer Journey Maps – The what, why, when and how Read It
Be it the words on the page or visual elements, content is still king. In this article, we will help you reconsider the visual elements
What kind of imagery should I use on my website? Read It
This post was written for BoagWorld.com Card sorting is an invaluable tool in deciding site structure and visual hierarchy. In this post, we explore how to do
How to do a card sorting exercise Read It
I was recently asked to design a website for an older-than-usual audience. Now, like many others, my 72-year-old father researches his handyman projects on YouTube
Creating websites for older people Read It
Why is an about page so important? Your about page is your chance to shine, to talk about you (which you should most definitely avoid
How to write the perfect about page Read It
I could spend a week telling you all about the wonders of Google Analytics, but this is a beginners guide to Google Analytics. If big
A beginners guide to Google Analytics Read It
If you regularly add fresh content to your website (as all good website owners should..), you may have got to thinking about cornerstone content. So,
What is cornerstone content? Read It
Good question, and one that I get asked a lot by SME’s, so much so that here’s a little post about the standard pages every
Which pages do I need on my website? Read It
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