What is a User Persona? Definition: User Persona is a hypothetical archetype of an actual user profile according to their expectations, needs, goals, and observed […]
Creating User Personas prior to a website redesign. Read It
This post was originally written for BoagWorld.com One of the first steps towards creating a human-centered website is to conduct a User Experience (UX) workshop
How to conduct a UX Workshop before a website redesign. Read It
If someone signs up for your newsletter, or completes any of the forms on your website for that matter, it’s a good practice to redirect
How to set up a simple email automation sequence in MailChimp. Read It
UX Design: A definition I think it’s fair to say that a true definition of UX Design is still in the making. Here’s one of
What is UX design and why should I care? Read It
I have seen a couple of rants on LinkedIn recently from fellow digital agencies or freelancers who have been approached by business owners in need
Buyer beware – Don’t buy a website before you read this. Read It
Whether you’re rebuilding, tweaking or starting from scratch, you may be wondering how to work out what to write about on your website? In theory,
How do you know what to write about on your website? Read It
Why is an about page so important? Your about page is your chance to shine, to talk about you (which you should most definitely avoid
How to write the perfect about page Read It
It’s your worst nightmare. All of a sudden, the phone stops ringing, but you don’t know why. Then you realise, it’s not that your customers
How to stop your WordPress site getting hacked. Read It
Writing website content sounds easy enough. So easy that many of our clients try to write it themselves. And why not? It’s quite possible that
Writing website content for SEO Read It
Whether your website is relatively new or its a 90’s throwback, it’s good to review it periodically and check that you’re not missing out on
Are these website mistakes costing your business? Read It
I could spend a week telling you all about the wonders of Google Analytics, but this is a beginners guide to Google Analytics. If big
A beginners guide to Google Analytics Read It
What happened to Facebook? It seems Facebook have realised they have gone too far. Having moved steadily away from showing posts from your friends and
How will Facebooks recent announcement affect your business? Read It
Let start with some cold hard facts about website speed. According to Microsoft Bing, an additional two second delay in page load time reduces user
How to speed up your WordPress website Read It
A Facebook pixel is a snippet of code that, when placed on your website, will help you track and measure how well your facebook ads
How to make and install a Facebook Pixel Read It
What is hosting? Hosting is where your website lives on the internet. It’s like you rent a bit of space (on a server) and then
So, you built yourself a shiny new website, sat back, popped some bubbly and congratulated yourself on crossing something else off your to-do list. You
How to get your new website to show up in Google Read It
If you regularly add fresh content to your website (as all good website owners should..), you may have got to thinking about cornerstone content. So,
What is cornerstone content? Read It
What is SSL? In simple terms, an SSL certificate will add an extra layer of security to your site, encrypting any data that is transferred
What is SSL and why do I need it on my website? Read It
If you’re reading this article, I’m assuming you’ve already claimed your business on Google. If that’s not the case, or you don’t know what Google
How to get a review on Google Read It
What is a Google My Business Page? First things first, what is a Google My Business Page and what can it do for your business?
How to claim your Google My Business Page Read It
I’m often asked why I use WordPress to build websites. Truth is, it’s come and long way since being labelled a free blogging platform and
Why you shouldn’t use WordPress. Read It
There are so many ways to connect with people online, we’re starting to wonder if we even need a professionally designed website anymore. I’m often
Why do I need a website? Read It
Good question, and one that I get asked a lot by SME’s, so much so that here’s a little post about the standard pages every
Which pages do I need on my website? Read It
Being in business is hard. On top trying to deliver your product or service, you’re busy being all things to all people whilst trying to
6 ways to boost your business online Read It
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